Mean: 125.283 ms | 130.354 ms
最直观的是营销成本失控。完美日记的增长高度依赖营销投放，营销费用率常年居高不下，甚至一度超过 60%。随着小红书、抖音等平台流量成本逐年攀升，获客成本成倍上涨，烧钱换增长的模式在资本退潮、市场冷静的背景下，失去了可持续性。
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Another major stumbling block for newly minted senior leaders is an overreliance on past success. “The mistake many leaders make is, ‘I was very successful at this… and so whatever got me here is what I’m going to keep doing,'” Kaplan warned. Instead, leaders must assess their new situation and adapt their style accordingly.
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